NEWS

             On March 30, 2019, in the Program to honor “ASEAN Strong Brands 2019 – ASEAN Brand Awards 2019″ which held at the Military Theater (Ho Chi Minh City, Viet Nam), INDE Innovation and Development Joint Stock Company (INDE JSC) was honored voted and received the noble award ” TOP 10 ASEAN STRONG BRANDS 2019″.

Medal and certificate of INDE’s “Top 10 ASEAN Strong Brands 2019”

The “ASEAN Strong Brand Awards 2019” honors program is annually organized by the Asian Enterprise Development Research Center in Southeast Asian countries to encourage and honor strong and reputable brands, leading Vietnam, and receiving the trust of partners and consumers at domestic and  foreign.

Military Theater (HCM City) – The place of the event ASEAN Strong Brand Awards 2019

            In order to achieve this proud title, INDE JSC has met the criteria of capacity, quality and efficiency, contributing to the society and economic development of the locality, the country and the ASEAN region.

Mrs. Le Thi Thanh Ngoc – General Director of INDE JSC – which is one of the leading companies in the field of corporate gifts and promotional products, receiving the award from organizer.

                                Founded since 2000, INDE is one of the leading company in the field of providing solutions for business gifts, promotional gifts and advertising products. After nearly 20 years of establishment and development, INDE JSC has been honored to contribute a small part of itself in promoting the brands of large domestic and foreign enterprises and corporations through  promotional and corporate gifts.

Rotterdam, 20 April 2017

Single service point for worldwide promotion
IGC International central point of contact for multinationals

Today IGC Global Promotions announces the establishment of IGC International, an agency in Rotterdam, which brings IGC Global Promotions’ worldwide knowledge of local markets together. IGC International makes it even easier for multinationals to distribute promotional products, business gifts and merchandise worldwide. At this one-stop-shop everything, from production to distribution is arranged.

IGC International was founded by IGC Global Promotions, a global contract partner for multinationals for the purchase of promotional products and business gifts. Over the past 60 years, the partnership has expanded to a collective of 52 partners in 46 countries, with a total of 1,800 employees and an annual turnover of 395 million euros. The initial focus was on sharing information about local markets. Since 2011, the partnership developed to include shared customers and suppliers.

IGC International facilitates closer cooperation and a more active approach to local markets. “Each country has its own import laws, product requirements and trade & marketing culture. By combining our worldwide knowledge on these issues, IGC International is able to better support our customers who are seeking to sell their products in different markets,” explains CEO Hans Poulis. “Moreover, IGC International manages everything for its customers, we are able to organise the entire process: purchase, creation, production and worldwide distribution.”

IGC International gives high priority to corporate social responsibility. This not only means that IGC works with suppliers who deliver the highest quality products and are able to offer eco-friendly materials, it also creates transparency throughout the supply chain: all products are manufactured in a fair and sustainable process. The manufacturers working with IGC have extensive specialist knowledge and comply with all current legislation and regulations. The majority of the products that IGC delivers to customers are customized creations, products made to a brands’ specific requirements. IGC provides promotional material for organisations like L’Oréal, FrieslandCampina and Booking.com.

END OF PRESS RELEASE

A marketing gift for clients to remember your company by can be distilled down to some concise pointers. When it comes to developing ideas for promotional gifts, consider these eight guidelines:

1. Create Something Unique

Yes, unique. After all, to remember a promotional gift, it has to be different. I am using a coffee mug from a vendor right now. It fits my hand well, it’s microwaveable and it’s the perfect size. I’m using a post-it note pad from another vendor. I certainly appreciate those items.

Yet, when I think of a promotional gift off of the top of my head, I don’t think of that cup or that post-it pad. Without looking, I can’t even remember the vendor’s name on the post-it pad.

When I think of memorable corporate gifts I’ve received, I think of more unique items.

One of the most memorable promotional gifts I ever received was from Mark Anderson of Andertoons. He created a customized Lego figure of himself at his cartoon drafting table (pictured). I was so impressed, I actually created a video of it, which I’ll show you in a moment. That’s how much it moved me. That’s the sort of uniqueness I am referring to.

2. Make it Thicker than an Envelope

People get excited to open packages. When they see a package or box, anticipation builds. An element of surprise is built-in because they don’t know what to expect.

It’s much more exciting to receive a package, versus an email or a flat letter. (OK, maybe if the letter is telling you that you won the Publisher’s Clearinghouse Sweepstakes it can be more exciting than a package, but how often does that happen?)

There’s a place for a handwritten thank-you note or card — and you should send them. But those aren’t promotional gifts.

The point is, create a sense of anticipation when people receive your gift.

3. Give the Recipient Something to Do

As in, don’t get your customers a set of bookends. Nothing against bookends — they’re fine for the right situation.

But if you give clients and prospects something they can touch and assemble and use, it may stick in their memory better. Make the item interactive — something that just begs the recipient to touch it, assemble it or interact with it.

4. Make it Relevant

Does your promotional gift relate to your business? Can you weave a story around the item that conveys some meaning about your business?

The most memorable corporate gifts reinforce the business you are in. The item itself or something about it brings to mind your product or service or the benefits you provide.

5. Let it Be Creative and Classy

Need I say, don’t look cheap?

Look, no one in a small business wants to spend a lot of money on promotional gifts. We want the item to be inexpensive.

But cost and impression are two different things. The cost should be cheap in cost — but a great marketing gift should not look cheap or seem cheap or generic. It should seem classy. And creative.

Besides, many corporations have restrictions prohibiting their employees from accepting expensive gifts. Often the value limit is $25 or less. So that’s another reason to keep the cost of promotional items low, or the recipient may not be able to accept them.

6. Include Your Logo

No brainer here. It’s important to include your logo. Tastefully. Whatever your gift may be, your logo serves to remind people of your business.

7. Pick Something that Lasts

I enjoy getting flowers and food gifts as much as the next person. I’ve sent them as gifts, too. I am not going to say those don’t make fine client gifts. A beautiful potted plant or a cookie box can be a welcome gift.

But they are not the same thing as a memorable marketing gift that someone can keep nearby. The lasting nature of the item can be a reminder for years — long after that box of candy was gobbled up and forgotten.

8. Put in Special Effort

Finally, you don’t have to spend a ton of money — and probably don’t want to, as pointed out above. But if it is something you spent some effort to create, your promotional gift is more likely to stand out.

Going back to the example of the Andertoon’s Lego figure, it is clear that the giver spent a lot of time coming up with the concept and customizing it to represent his business. He spent less than $25 on each gift. In that case, it was more about the creativity and the investment of time, than about spending a lot of money. Recipients were left with no doubt that he put special effort into creating that gift.

Here’s the point. If this is the year to make a splash by giving a memorable marketing gift, follow these eight guidelines. By taking the time to develop something unique and memorable, you serve your business well and honor your loyal customers. You also impress sales prospects.

Source: https://smallbiztrends.com/2016/02/promotional-gifts.html

INDE JSC’s goal is to be the leading company in Vietnam supplying promotional items and corporate gifts. INDE’s core values include experience, service and quality. When you work with them you will receive; unrivalled and reliable service, unbeatable prices and on-time delivery.

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